Hyderabad: As chilli farmers across Andhra Pradesh and Telangana continue to face rising cultivation expenses, fluctuating market prices and yield challenges, Insecticides India Ltd. (IIL) has intensified its on-ground awareness and training efforts through a dedicated IIL Crop Solutions (ICS) programme, where selected chilli plots are being treated with the ICS package, besides the farmer practice plots. The difference in the farms is shown to the farmers of the village and close areas to feel the difference they can get by adopting a complete scientific solution at regular intervals. Multiple such ICS plots have been organised in different parts of the States so that farmers around that area can personally come and feel the difference.
Against this backdrop, IIL’s Chilli ICS Plots have provided farmers with practical and science-driven solutions designed to help manage input efficiency, improve crop health and combat pest pressure. Farmers visiting the field observed healthier plant growth, better flower and fruit setting and better control of pest outcomes through precise and timely application of crop care solutions.
Dushyant Sood, Chief Marketing Officer, Insecticides (India) Limited, mentioned about the initiative: “This initiative of ICS is about giving farmers clarity, confidence and practical solutions they can trust. When a farmer sees results with his own eyes, it gives him confidence that he can also increase his yield by adopting the 
same. Our mission is to ensure that every grower feels empowered to improve crop health and protect their livelihood. We are working for ICS for other crops as well, along with chillies across geographies”
Speaking about the initiative, V K Garg, Vice President, Insecticides (India) Ltd., said, “Farmers in Andhra Pradesh and Telangana have been facing increasingly challenging chilli seasons over the past few years due to erratic weather, rising pest pressure, fluctuating market price and escalating input costs. At IIL, we strongly believe that meaningful support goes beyond products—it requires being present with farmers on the ground. By standing with them in the field, understanding their real-time challenges, and offering timely technical guidance and solutions, we aim to help them protect their crops, improve productivity, and sustain their livelihoods.”
Pravin Jadhav, General Manager – Horticulture and Plantations explained about the ICS project: “ICS project is all about showing the difference visually to the farmers in the ICS plots, these all plots are of the progressive farmers of their respective areas, and they have enthusiastically shared that this scientific approach can bring their cost down by 10-15 per cent and increase the productivity by 10 per cent. This will give a double benefit to the farmers. It is not always about using the right product; it is also about the right stage, right dosage and right method that can bring the noticeable difference.”
IIL’s mission is to share the same with all other farmers as well who could not attend the same personally, leveraging the power of social media to a larger audience.
The Company plans to continue expanding its ICS plot programme across more villages in Andhra Pradesh and Telangana in the coming months, ensuring that a wider base of farmers can benefit from science-led crop care practices.