Mumbai, January 7, 2020: Cavinkare, one of the leading FMCG conglomerates in India, launched its ‘Walk India’ CSR initiative in Assam by donating free customised artificial limbs to over 100 deserving amputees from in and around Goalpara, Bongaigaon and Barpeta region of the State. This makes Assam the first State after Tamil Nadu to benefit from this novel initiative – Walk India. CavinKare offers support to amputees who lost their limbs due to prolonged illness or accidents. Conducted in association with an NGO – Freedom Trust, ‘Walk India’ campaign has till now benefitted over 500 amputees across various regions in India.
A crusader for the disabled in India, CavinKare has introduced various initiatives and programmes in partnership with renowned NGOs. By nurturing a disabled-friendly society, CavinKare has established prominent platforms to acknowledge the remarkable achievements and offer a strong support system to people with varying disabilities. Walk India campaign is a step towards the direction of further strengthening the support for the disabled in the country and spreading awareness to various corners of the country.
The Chief Guest for the event, M D Sudharsan, Director, Corporate Affairs, CavinKare handed over the artificial limbs along with other senior dignitaries of the company, employees and Trust.
Several special camps were organised, from August 2019 onwards, in and around the regions of Assam, wherein employees from CavinKare Assam factory and expert personnel of the Trust were sent to personally meet the amputees and took their measurement for creating customised artificial limbs. Employees had visited and done mass campaigns in and around Goalpara, Bongaigaon and Barpeta region to ensure maximum people benefit through this initiative. Over time, the artificial limbs were custom-made for over 100 people and were handed over to them today.
Commenting on the launch of this initiative in Assam, M D Sudharsan, Director, Corporate Affairs, CavinKare said, “I really cannot think of a better way of starting New Year than this. In line with our CSR initiative, we have always thrived towards catering to the needs of the local community by benefitting thousands of individuals and their families across the State and country. Walk India is one such initiative that was launched a couple of years ago to offer support to people with disabilities in rural areas. We are extremely happy to start this New Year by adding Assam to be the first State outside of Tamil Nadu which shows how special the region is for CavinKare. The combined efforts of CavinKare Freedom Trust and the employees of CavinKare show that together we can make a difference in our communities.”
Dr. S. Sunder – Founder & Managing Trustee, Freedom Trust said, “With the launch of our Walk India Project we have been able to make a great difference in the lives of the amputees. With minimum training, we are happy to see that people would be able to stand up immediately and carry on with their day-to-day activities. We are thankful to CavinKare for their continuous support and look forward to many such events going forward. The incidence of disability, especially amputation, is very high due to various causes like accidents, tumours or diabetes. The demand is very huge, and only with the support from Corporates like CavinKare that we can together reach out to them.”