India: Herbalife India, a premier health and wellness company, community, and platform, in partnership with Shishu Mandir, launched the Mysuru chapter of its flagship ECO Wheels Women’s Initiative. The event flagged off 75+ electric autos driven by women, kicking off the “Her Route, Our Future” movement and year-long “Green Mysuru, Clean Mysuru” campaign to promote green mobility and economic independence.
The launch took place in the presence of Uday Prakash, VP of Strategy and Implementation at Herbalife India; T.S. Srivathsa, MLA of Krishnaraja Constituency, Mysuru; Shri. Wg Cdr D. P. Sabharwal, VP, Shishu Mandir; Smt. Seema Latkar, I.P.S., Commissioner of Mysuru City Police and other distinguished dignitaries. The initiative empowers marginalised women with e-autos, driving training for local terrains, licensing, maintenance, digital tools, financial literacy, self-defence, and market linkages.
Uday Prakash, Vice President – Strategy and Implementation at Herbalife, said, “At Herbalife, we’re deeply inspired by the ECO Wheels Women’s Initiative, which embodies our commitment to sustainable progress and shared prosperity. Following Bengaluru’s remarkable success, this expansion to Mysuru is transforming lives by equipping these women with vital skills and the confidence to thrive. They’re not just driving electric autos; they’re steering their families and communities towards a brighter, greener future.”
Building on the success of Bengaluru’s ECO-Wheels initiative, which enabled 115 women beneficiaries to increase their monthly incomes from ₹10,000 to ₹30,000 and positively impacted over 750 individuals and the wider community through a zero-emission mobility model, Herbalife India, in partnership with Shishu Mandir, is now scaling the programme to Mysuru as Phase 2.
The next phase will focus on high-demand transport routes, accelerating the adoption of clean mobility while creating sustainable livelihoods. The expansion is projected to deliver an impact equivalent to planting around 1.4 lakh trees over five years, aligning with the Government of India’s FAME-II objectives. Over five years, the Mysuru rollout is expected to generate a cumulative income of ₹50 crore for all women beneficiaries, reinforcing Herbalife India’s commitment to inclusive growth, women’s empowerment, and environmental stewardship.
Addressing the gathering, Shri. Seema Latkar, I.P.S., Commissioner, Mysuru City Police, said, “As Commissioner of Mysuru City Police, I have seen firsthand how economic independence transforms the lives of women and makes our communities safer and more resilient. The Eco-Wheels Women’s Initiative is a commendable step toward enabling women to take charge of their futures while contributing to greener, cleaner urban mobility. Mysuru Police extends its full support to such initiatives that champion equality, inclusion, and social progress.”
Anand C, Director, Shishu Mandir, added, “For over three decades, Shishu Mandir has worked to create dignified, scalable livelihood opportunities for underserved communities. Eco-Wheels has grown from a mobility programme into a movement of confidence and self-reliance. With the Mysuru launch, we are enabling more women and transgender individuals to claim their rightful place as independent earners and respected contributors to society.”