Mumbai, August 7, 2020: Taikee, the B2B e-commerce platform of Peel-Works that makes grocery available to corner stores, is opening up its fulfilment centres across India to feed the needy. The Company has announced its goal to feed close to two lakh hungry souls in the next three months and aims to continue this long-term in line with their brand ethos. This initiative is a part of the company’s ‘Langar by Taikee’ programme.
Nidhi Ramachandran, Co-founder, Taikee by Peel-Works, says, “We believe that with the recent events, the count of those who has no means to have two square meals a day has gone up. We are committed to help with this cause and support those who are adversely impacted by this pandemic. We are opening up our hearts and our fulfilment centres to ensure that we play a positive role during these trying times.”
Taikee by Peel-Works has started this initiative from its fulfilment centre at Chattarpur, New Delhi, with a plan to gradually extend to its eight fulfilment centres. At all locations, the Company is providing physical space, electricity, serving staff, and housekeeping services. Taikee by Peel-Works has partnered with Rebel Foods, the largest cloud kitchen restaurant company to provide FSSAI-approved and nutritious meals.
Shraddha Kukreja, Digital Marketing & HR Lead, Taikee by Peel-Works, says, “We have initiated this campaign with the entire Taikee team coming together and contributing generously. The members have worked relentlessly to ensure successful operations. We have also ensured strict adherence to hygiene protocols, with no compromise in food quality.”
On this association, Yogesh Jakhotia, Vice President, Sales Distribution at Rebel Foods, says, “While uncertainty has been widespread due to COVID-19, we at Rebel Foods, constantly strive to associate with such noble initiatives that help the people in need. We are glad to have partnered with Taikee for safe and hygienic food made under stringent safety standards following our EatSure philosophy.”
Be it creating a level playing field for small shopkeepers to compete with organised consumer-goods retailers or supporting the less privileged, Taikee by Peel-Works focuses on the principles of ethical business practices and the larger public good.
‘Langar by Taikee’ initiative kickstarted with contributions from the Company’s employees. To further mobilise funds for this cause and expand it across its fulfilment centres rapidly, the Company, through its representatives, will also launch a fund-raising campaign on a crowd-funding platform.